EaseMyTrip has launched its first offline retail store in Ludhiana, Punjab. This is a strategic move aligned with the brand’s growth strategy and objective of expanding its franchising network across the country. Through the franchising stores, the brand intends to provide tailored experiences, scale its business and tap the offline customer base.
The Ludhiana store is located in the prime area of Model Town Extension. It will provide a wide array of services, including flight and hotel bookings, bus, train, cab and group price ticket purchasing, along with premium holiday, cruises and charter packages. The first 100 customers, both walking in and booking online, will receive flat Rs 600 off on a minimum booking of Rs 4000. To ensure enhanced customer connection and strong brand recall, the store’s interiors have a contemporary touch in line with the brand’s colour palette.
Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.
