Tata Motors to expand sales outlets in Tier II, III cities

08 Aug 2023 Evaluate

Tata Motors is eyeing to expand sales outlets in Tier II and Tier III cities in order to cater to the increased demand for its electric model range from such locations. The company, which ended the first quarter with sales of around 19,000 electric vehicle units, is also eyeing to have a separate sales infrastructure for its electric vehicle portfolio going ahead.

In order to cater to customers all across the country, the company may look at separating the EV showrooms from the existing sales outlets. The company currently has a shop-in-shop concept in the existing dealers to sell EV products. The company expects significant margin improvement in the EV business on account of enhanced localisation efforts and lower cost of new generation aggregates.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


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