Prism Cement and German-based Ardex has formed a joint venture company Ardex Endura to set up plants in Bangalore and Durgapur, West Bengal, this year to meet the growing demand in the South, especially in Tamil Nadu and North-East. In this regard, the companies will invest Rs 40 crore.
The new plants will strengthen the Prism Cement’s position in (tile-fixing) adhesive, flooring products, water proofing concrete repair and allied products’ market.
Prism Cement is one of India’s leading integrated building materials companies; with a wide range from cement, ready-mixed concrete, tiles, bath products to kitchens.
