Grasim Industries is aiming to become the second largest player in the paints sector which it considers a high-potential growth engine along with its new B2B e-commerce business for construction materials. The firm is now shifting focus to the new businesses and has embarked on a transformational growth phase with the incubation of two new high-potential growth engines - Paints and B2B e-commerce for building materials. Grasim last year doubled its planned investment to Rs 10,000 crore in setting up the paints business.
Grasim Industries is the flagship company of the Aditya Birla Group. The company’s businesses comprise viscose staple fibre, cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90% of its revenues and operating profits.
