Vadilal Industries, Ahmedabad-based ice-cream maker is planning to increase its presence in East India, as it eyes 25% revenue growth in the current fiscal. It aims to introduce more SKUs (stock keeping units) under its brands like Flingo, Gourmet and Badabite.
At present, company gets around 5-7% of its revenue from Eastern part of the country, while 50% of its revenues come from Western India and the rest from North India. Ice cream maker is likely to extend the Power Sip brand by entering into juices category in the same brand.
