Iris Clothings has successfully opened its first Exclusive Brand Outlet (EBO) in Howrah near Kolkata. This aligns with the company’s expansion strategy that was shared with the market last month. Through EBOs, Iris plans to showcase their comprehensive range of apparels, strengthen brand recall and build a direct connection with their customers.
The company is in discussions and plans to open its second EBO soon. Iris Clothings aims to open three to five company owned EBOs in Tier 1 cities in the current financial year and eventually, open more stores through the franchise model.
Iris Clothings is a fast-growing readymade garment company that is primarily engaged in designing, manufacturing, branding and selling garments for kids wear under its brand name DOREME in India.
