Max Financial Services’ JV forays into health and wellness category

21 Sep 2023 Evaluate

Max Life Insurance Company, a joint venture (JV) between Max Financial Services and Axis Bank, has forayed into the health and wellness category with the launch of a flagship offering - Secure Earnings & Wellness Advantage Plan (SEWA). It is the first of its kind offering in the industry that integrates health, protection, savings and holistic wellness benefits to cater to the evolving needs of the modern consumer.

It offers a comprehensive plan that covers hospitalisation, ICU, surgeries, critical illness, disability besides life cover. With the aim to drive insurance adoption amongst women and transgender customers for financial inclusion, it provides a discount of 5% in the first year premium to these customer segments.

Additionally, the offering provides customers with access to Max Fit wellness digital app, which incentivises them for leading a disciplined and healthier lifestyle, by providing enhanced maturity benefits. Customers can unlock a 5% discount on the first year premium by registering on the app.

Max Financial Services is a part of the Max group, an Indian multi business corporation.


Max Financial Share Price

1670.40 -7.95 (-0.47%)
26-Dec-2025 16:59 View Price Chart
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