EaseMyTrip has singed Memorandum of Understanding (MoU) with the Government of Uttarakhand to elevate Uttarakhand's standing as a global tourism hotspot under a deal size worth over Rs 250 crore.
In a historic Memorandum of Understanding (MOU), a transformative partnership has been accentuated that is aimed at catapulting Uttarakhand into the global tourism spotlight. The collaboration will witness the launch of an extensive series of dynamic joint marketing campaigns, strategically designed to target diverse markets such as the UK/Europe, Middle East, Asia, USA/Canada and more. Leveraging EaseMyTrip's extensive global reach and robust platforms, these campaigns are poised to significantly amplify awareness and allure tourists and events to the captivating state of Uttarakhand.
Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.
| Company Name | CMP |
|---|---|
| IRCTC | 564.75 |
| Thomas Cook (India) | 110.94 |
| TBO Tek | 1291.85 |
| Transcorp Intl. | 28.03 |
| Le Travenues Techno | 179.05 |
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