Tata Motors launches customer loyalty programme - Tata Delight

18 May 2011 Evaluate

Tata Motors has launched a customer loyalty programme -- Tata Delight -- which offers a host of facilities for commercial vehicle-owners both existing and new. The loyalty programme offers a host of distinctive facilities across all Tata Motors dealerships, sales outlets and authorized service stations.

Under Tata Delight, customers can earn bonus points on purchase of new commercial vehicles and can also earn or redeem points on vehicle servicing or repair, new spares across the company's dealerships and sales outlets. Besides, other membership privileges include educational scholarship for children, a chance to win a Nano every quarter through a lucky draw and invitations to special events and movies with family.

The customers can avail of all these benefits for Rs 100 (without insurance) and Rs 500 (including insurance). If enrolled for the programme with insurance, a vehicle driver will receive a three-year insurance policy which offers an accidental insurance of Rs 1-lakh, personal disability insurance of Rs 1-lakh and an accidental hospitalization cover of Rs 25,000 per year.

The company has launched this programme to create deeper customer connect and take their relationship with customers to next level. It believes this initiative will further strengthen their bonding with customers.

Besides, Tata Motors’ April sales have witnessed a growth of 13% at 64,383 units as compared to 57,199 vehicles sold in April 2010. Domestic sales of the company for reporting month stood at 60,125 units, up 11% over 54,062 units in the year ago period.  

Commercial vehicles’ segment registered a growth of 19% during the month of April 2011 in the domestic market at 36,738 vehicles against 30,963 vehicles sold in April last year. On the other hand, the passenger vehicles’ segment witnessed about 2% surge in the domestic sales in the last month at 25,436 (23,387 Tata + 2,049 Fiat) units compared to 24,899 (23,099 Tata + 1,800 Fiat) units in the same month of 2010.

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