Tata Motors commences bookings for new Harrier, Safari models

09 Oct 2023 Evaluate

Tata Motors has commenced bookings for the highly anticipated new Harrier and Safari models. Following the exceptional success of their predecessors, the new Harrier and Safari are poised to redefine the driving experience by integrating cutting-edge technology, unmatched safety features, and a design ethos that exemplifies Tata Motors’ dedication to innovation and excellence. Starting October 6, 2023, customers can book their choice of the twin SUV at all the authorized Tata Motors dealerships or the company’s website at just Rs 25,000.

With a more dynamic and sportier design that accentuates the essence of young consumers, the new Harrier embodies the indomitable spirit of young achievers who perpetually strive to conquer new horizons. Being introduced in four distinct personas - SMART, PURE, ADVENTURE and FEARLESS, this unique blend of personalized design, high end features, advanced technology, and exceptional comfort makes the new Harrier stand as an unwavering companion on one’s journey towards achieving their dreams and beyond. Additionally, the new Harrier boasts of multiple segment first features such as ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E- Shifter and Paddle Shifters and Dual Zone Fully Automatic Temperature Control amongst others.

Furthermore, taking the SUV game a level up, the new Safari epitomizes Tata Motors’ commitment to delivering a sophisticated flagship product. It provides a heightened level of luxury and comfort through a combination of opulent materials and finishes and high-tech digital controls. Elevating this premium offering to cater to diverse preferences and needs, the new Safari will be introduced in four personas - SMART, PURE, ADVENTURE and ACCOMPLISHED. Equipped with Bi- LED Projector Head Lamps, Gesture Controlled Power Tailgate, 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes and R19 Alloys, the new Safari offers its customers with a plethora of enhancements making it a fully stacked product of choice.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


Tata MotorsPassenger Share Price

314.15 4.95 (1.60%)
20-Mar-2026 16:59 View Price Chart
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Company Name CMP
Tata MotorsPassenger 314.15
Maruti Suzuki 12602.65
Mahindra & Mahindra 3065.30
Hyundai Motor India 1951.15
Mercury Metals 30.11
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