IndusInd Bank introduces brand campaign for new digital banking app ‘INDIE’

21 Oct 2023 Evaluate

IndusInd Bank has introduced an insight-led brand campaign aimed at promoting its hyper-personalized financial super-app, 'INDIE.' INDIE is a recently introduced mobile banking app from IndusInd Bank that offers a completely differentiated banking experience to digitally-savvy customers seeking a superlative digital experience. The app encompasses a gamut of services, including a Smart Savings account with Linked FD, Flexible Line of Credit, a personalized rewards program, advanced security features and stock broking, among others.

This brand campaign centres around the theme, 'Everyday Banking shouldn't feel like a battle,' and showcases day to day struggles people have with banking depicted by ancient warriors in a unique way, differentiating itself in the clutter of various Ads being run during the ongoing Cricket World Cup. The campaign offers a unique perspective to users with disruptive content, emphasizing that 'INDIE' by IndusInd Bank offers personalized experience and ultra-flexible products that users can personalize as per their unique needs with many industry firsts. The app also leverages advanced analytics to provide personalized insights to its customers and aims to usher in a revolutionary new way to bank and make finance easier, safer and much more engaging than traditional banking apps.

IndusInd Bank is one of the fastest-growing banks in the banking sector in India.


Indusind Bank Share Price

850.70 2.45 (0.29%)
26-Dec-2025 16:59 View Price Chart
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Indusind Bank 850.70
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