Mahindra & Mahindra, country’s largest utility vehicle maker has introduced a toy store Beanstalk, opened at Brookefields in Bangalore's IT suburb Whitefield. The store will target children up to their late teens. With this initiative M&M driven into a new market that pits it directly against the Mukesh Ambani-led Reliance Retail.
Mahindra Retail has entered into the highly unorganized and fragmented 1,500 crore domestic toy market which is growing at 15%-20%, according to industry estimates, with its first toy store. This is the company's second venture in the retail sector, after it launched the mother and baby care brand Mom & Me more than two years ago.
The company has been distributing toy brands such as Lego, Disney and Mattel, among other products, through group subsidiary Mahindra Intertrade unit. M & M has focused on specialty formats to benefit from non-crowded retail segments.
| Company Name | CMP |
|---|---|
| Tata MotorsPassenger | 355.35 |
| Maruti Suzuki | 13725.40 |
| Mahindra & Mahindra | 3329.50 |
| Hyundai Motor India | 1852.45 |
| Mercury Metals | 30.94 |
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