Bajaj Electricals introduces new range of mixer grinders

27 Oct 2023 Evaluate

Bajaj Electricals has introduced a new range of Mixer Grinders featuring industry-first 'Military Grade Jars'. Characterized by 'unbeatable toughness,' the Military Grade Jars have been designed to withstand kitchen accidents and falls without sustaining dents or damage. Addressing the longstanding consumer concern, BAJAJ has innovated an industry-first and distinctive range of mixer grinders.

The 'Military Grade' Jars have been subjected to stringent testing and exhaustive assessments and comply with the globally recognized MIL-STD 810H military standard for rugged testing. Even the handles and lids have been reinforced to endure accidental drops, thus epitomizing longevity and resilience. They offer hassle-free and long-term usage for the consumers. The products are available in online and offline outlets. 

The BAJAJ Military Series Mixed Grinders feature the acclaimed DuraCut Blades with a lifetime warranty, setting new industry standards. The mixer grinders are available across wattage and in vibrant colours, offering various user-friendly features and fresh design language.

The brand has also unveiled an engaging digital campaign, reaffirming the brand's 'Built for Life' philosophy. The brand film underscores the strength and resilience of the 'Military Grade Jars,' showcasing their ability to effortlessly conquer daily grinding tasks - a reflection of the indomitable spirit of armed forces, who remain steadfast in the face of adversity.

Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.


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479.30 -3.50 (-0.72%)
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