Gitanjali Group, branded jewellery retailer is planning to enter into the apparels segment as part of its brand extension of its popular brands. Through this initiative, the entity is planning to foray up to 300 selling points across the country in this calendar year. Initially it will be entering into women apparels and accessories segment.
The company has inked pact with Jabong, Myntra and Flipkart, for online apparel sales. It will be launching apparels under Asmi and Viola and start marketing apparel under Revv, a brand targeted at youth of today. It is planning to invest Rs 20-25 crore as marketing expenditure to promote these apparel brands.
