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Zydus ties up with Havmor for 'Sugar Free' ice creams: Report

24 Apr 2013 Evaluate

Zydus Wellness has reportedly collaborated with Ahmedabad-based ice cream maker Havmor Ice Creams for providing ingredients for Havmor’s latest 'Sugar Free' range of ice creams. The tie-up would also allow Havmor to use the 'Sugar Free' brand owned by the company for its ice creams.

Sugar Free is the India’s leading artificial sweetener brand and it provides a range of sugar substitutes for a variety of usage through its portfolio of sub brands such as Sugar Free Gold, Sugar Free Natura, and Sugar Free Herbvia which come in pellets, sachets, liquid and powder formats.

Zydus Wellness is a subsidiary of Cadila Healthcare. The company operates in one segment, the consumer products. Their products include table margarine and spreads, sweet meat and cosmeceuticals. Their brands include Nutralite, Sugar Free and EverYuth.

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