M&M’s business unit ‘MFCWL’ to open 100 outlets this year

29 Apr 2013 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), will be adding 100 more outlets this year and is aiming to reach to 210 cities overall across India from 160 at present. The company which is currently having 255 outlets is expecting around 30% growth in sales this year on the back of an aggressive network expansion.

The company managed to sell 46,000 units last year and this year it is targeting sales of 60,000 units of pre-owned cars. The company will be adding new outlets in 50 new cities in order to meet the higher sales target. The company last year added 100 new showrooms.

MFCWL is the country’s preferred used car mart and is India’s number one multi-brand certified used car player, with 255 outlets in 161 cities across India. The company plans to expand this number to 500 outlets in the next three years. The company sells pre-owned cars, from Tata Nano to Mercedes Benz.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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