Gillette ropes in Bollywood stars to endorse Soldier for Women campaign

30 Apr 2013 Evaluate

Gillette India has roped in Bollywood star Chitrangada Singh, badminton player Jwala Gutta and Southern star Sundeep Kishan to endorse Gillette’s Soldier for Women campaign. As part of the initiative, the entity also inked pact with NGO Plan India to spread awareness about the initiative. Through this initiative, Gillette brand seeks to encourage men to act like soldiers for women.

The company has posted a rise of 14.99% in its net profit at Rs 27.16 crore for the quarter ended March 31, 2013 as compared to Rs 23.62 crore for the same quarter in the previous year. Total income has increased by 12.15% at Rs 356.92 crore for quarter under review as compared to Rs 318.24 crore for the quarter ended March 31, 2012.

Gillette India is in the business of manufacturing Blades and Razors, Oral care and Portable Power. The company has created brands like Duracell, Oral-B, MACH3 Turbo and 7o’clock. The company's manufacturing units are located at Bhiwadi in Rajasthan and Baddi in Himachal Pradesh.

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