Gillette India was incorporated in India as Indian Shaving Products Limited in 1984. P&G acquired the Company in the year 2005. The company is engaged in manufacturing and selling of branded packaged fast moving consumer goods in the grooming and oral care businesses. It is one of the well-known FMCG companies that has in its portfolio Gillette, Braun and Oral-B, which are world’s leading brands. 

The company’s grooming portfolio includes brands like Gillette Guard, Gillette Labs, Gillette Mach 3, Gillette Fusion, Gillette Venus, Gillette Shaving foams and Braun. The company’s comprehensive grooming portfolio continues to offer wide range of products-from traditional hassle-free shaving solutions; to advanced styling and shaping tools; and electronic grooming devices, as well as comfortable shaving experience to the female grooming needs, ensuring it meet the unique requirements of every consumer.

The company’s Oral Care portfolio serves a diverse range of consumers and their unique needs, with an assortment of products - featuring from gentle to deep clean, special range for children, and an advanced power-oral care range. The company has carved a reputation for delivering superior products to meet the needs of consumers. The company is committed to making every day in the lives of Indian consumers better through superior value propositions.

Business area of the company

Gillette India is engaged in manufacturing and selling of branded packaged fast moving consumer goods in the grooming and oral care businesses and serves consumers with trusted and quality brands, including Gillette, Braun and Oral-B. The company’s distribution channels, inter alia, include distributors, modern retail stores, canteen stores, pharmacies and e-commerce platforms. The company's products are sold through retail operations including mass merchandisers, grocery stores, membership club stores, drug stores, department stores and high frequency stores.

Milestone

• 1984- Company was incorporated as Indian Shaving Products.
  
• 1990-91- In order to manufacture 7 O'clock Ejtek PII Twin Blade Shaving System, company expanded it capacity.
  
• 1993- On February, company launched Gillette Shaving Products.
  
• 1995-96- Gillette India introduced readyshaver under the brand name 7 O'clock Ready II.
  
• 1995-96- Company entered into distribution agreement and launched internationally known brand Oral B.
  
• 2000- Company rechristened as Gillette India after merger of Duracell (India) and Wilkinson Sword India with itself.
  
• 2001- Company introduced product line namely Gillette Series Arctic Ice.The same year company launched the Gillette Series Satin Care for Women Wild Berry Line, the Cool Blue Mach 3 and Gillette Centennial Packs.
  
• 2003-Gillette Vector Plus and Ultra M3AA batteries were launched.
  
• 2004-Gillette Mach3 Turbo- triple blade shaving system was launched.
  
• 2005-Gillette Company, USA was acquired by Procter & Gamble Company, USA. Gillette India became part of Procter & Gamble Company, USA.
  
• 2006-07- In order to manufacture blades and razors, the company established a manufacturing unit at at Baddi in Himachal Pradesh.
  
• 2014- Gillette changes the landscape of manscaping with the first razor built for the male terrain-Gillette Body.                                   
  
• 2014- Gillette Fusion Proglide with FlexBall Technology Razor is the next evolution in the shaving revolution- a pivoting razor built to maximize contact with every contour of a man’s face.
• 2016 - The company has launched next Innovation Venus Breeze, a 2 in 1 product with moisturizing gel bars to further accelerate this category
  
• 2017 - The company has launched a new product ‘Simply Venus’, a 3-blade disposable razor, catering to the grooming needs of female consumers.
  
• 2017 - The company has launched India’s first Neem infused toothbrush.
  
• 2018 - The company has launched Gillette Mach 3 Start, an entry-level premium system razor.
  
• 2018 - The company has launched the entry tier rechargeable electric toothbrush ‘Oral-B Vitality’.
  
• 2019 - The company has launched Gillette SkinGuard, a premium system razor that provides the smoothest shave to consumers.
  
• 2019 - The company has launched the rechargeable electric toothbrush for kids featuring Star Wars and Frozen characters.
  
• 2020 - Gillette launched the ‘Gillette Barber Suraksha Program', to support the barber community get back on their feet.
• 2020-21: Launched Gillette Guard 3, an affordable three blade system razor that provides the smoothest shave in just one go. 
• 2020-21: Launched King C Gillette, a premium range of unparalleled grooming products.
• 2020-21: Launched Complete Clean, entry-level toothbrush which will help bring quality oral care at an affordable price.
• 2021-22: Launched Venus Skin love - a premium disposable razor.
• 2021-22: Launched the superior Criss Cross range of toothbrushes with Indicator bristles.
• 2022-23: Re-launched Gillette Fusion as a styling tool thereby catering to overall grooming needs of men (including bearded men).
• 2022-23: Launched Venus Swirl - a premium razor that has helped add new consumers via strong demand creation and go-to-market excellence.
• 2022-23: Launched SensitiveX- a premium sensitive toothbrush that has a revolutionary X-Filament technology for superior plaque removal while still being gentle on gums.
• 2023-24: The company launched Venus Bikini Sensitive - a razor designed for intimate grooming for women.
• 2023-24: Launched a Kids toothbrush ‘Chotta Bheem’ designs - a popular animated character loved by children in India.
• 2024-25: Launched the iO3 electric toothbrush, which is designed to provide a premium power oral care experience at an affordable price point.
• 2024-25: The company introduced the Oral-B Charcoal Whitening toothbrush, targeted at consumers looking for effective teeth whitening solutions.