Mahindra Satyam and Tech Mahindra’s arm 'CanvasM Technologies' have jointly launch platform for Context Aware Mobile Commerce. The companies has created this aggregation gateway to change the way organizations ensure relevant experience for customers. This will create entire new business model for information exchange that the current technology and infrastructure do not allow.The platform is one of the first offering as a digital Enterprise powered by NMACS. It leverages the expertise in Telecom and Networks, leadership position in Analytics and security powered by its capability in the Mobility and Social space.
Further, the current version of the gateway allows enterprise customers to use components such as Analytics Engine, location enabler for creating geo-fences, Messaging enabler for creating dialogues , privacy modulation of mobile customers.
Moreover, the platform which was in beta production for the last 12 months was conceptualized as part of a collaboration program with Singapore Government. It is currently being evaluated by a global payment card company and one of the ministries in Singapore.
