Ceat has been selected as an official partner by Board of Control for Cricket in India (BCCI) to sponsor certain segments of the Indian Premier League (IPL) matches, with an aggregate spend of about Rs 240 crore over five years.
Ceat is among the best tyre manufacturers in India. It manufactures a wide range of tyres for two-wheelers, three-wheelers, four-wheelers, tractors and tippers and trucks. Besides tyres, the company also manufactures and markets tubes and flaps.