FSN E-Commerce Ventures (Nykaa) has inaugurated first Nysaa store in the GCC region at City Centre Mirdif, Dubai in collaboration with Apparel Group. This momentous event marked the successful beginning of a strategic alliance between two retail giants, blending Nykaa's beauty retail leadership with Apparel Group's retail prowess in the GCC region to offer a carefully curated, world-class shopping experience for consumers in Dubai.
Nysaa is a strategic alliance between Nykaa, India’s largest, digital-first beauty behemoth and Dubai-based Apparel Group, a global fashion and lifestyle retail conglomerate. The alliance aims to create an omni-channel retail brand with 100 stores in the GCC in the next five years with Nykaa holding 55% stake in the new entity and Apparel Group 45% stake.
FSN E-Commerce Ventures (Nykaa) is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care and fashion products, including its owned brand products manufactured by it.
