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Maruti Suzuki's Swift Dzire overtakes Alto as bestseller

22 May 2013 Evaluate

Country’s largest car maker - Maruti Suzuki's Swift Dzire has emerged as the country's second-highest sold car after Alto. The entity has sold of 19,446 units of compact sedan in April, against just 400 units of alto, India's largest-selling car for a decade now. With the increase in demand for compact sedans, the company hopes Dzire to maintain its speed in the days ahead.

Dzire sales increased dramatically when the company went for a full model revamp last year and launched a new sub-four-metre model in February. The smaller size allowed Dzire to halve its tax outgo, making it eligible for a lower tax bracket of 12%, and pass on the benefit to customers.

 

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