Escorts, one of India’s leading manufacturers of agriculture and infrastructure equipment is reportedly planning to focus on high value, premium segment to increase its sales volume. The company is pleasantly surprised by 40 per cent jump in April tractor sales. The company will also try to improve realization from current Rs 5 lakh per tractor.
The company is confident to increase tractor sales going ahead. In this regard, the company will undertake few more launches in premium segment.
Escorts offer a comprehensive range of tractors with more than 45 variants starting from 25 to 80 HP. The company also manufactures and markets a diverse range of equipments like cranes, loaders, vibratory rollers and forklifts.
