Bajaj Electricals is planning to double its overall advertising spend this fiscal to Rs. 75 crore from Rs. 38 crore last fiscal. It plans to boost sales turnover by 25% to Rs. 4,200 crore from Rs 3,416 crore. With this initiative, the company’s products and brands will see significant visibility, which will aid the ongoing drive to augment distribution and product range.
The company has reported a jump of 10.23% in its sales turnover of Rs. 3,416 crore (provisional) in FY13 as compared to Rs. 3,099 crore in previous year. Of total of Rs. 3,416 crore, the company has garnered Rs.1,844 crore from consumer durables segment, Rs. 861 crore from lighting and luminaries segment, Rs. 709 from engineering and projects business and Rs. 2 crore from others.
