Emami shines as Navratna Cool Talc joins Rs 100 crore brand club

29 May 2013 Evaluate

Emami is currently trading at Rs. 775.00, up by 6.45 points or 0.84% from its previous closing of Rs. 768.55 on the BSE.

The scrip opened at Rs. 771.00 and has touched a high and low of Rs. 782.75 and Rs. 770.00 respectively. So far 2,970 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 793.00 on 27-May-2013 and a 52 week low of Rs. 468.10 on 21-Aug-2012.

Last one week high and low of the scrip stood at Rs. 793.00 and Rs. 715.00 respectively. The current market cap of the company is Rs. 11,726.00 crore.

The promoters holding in the company stood at 72.74% while Institutions and Non-Institutions held 17.91% and 9.36% respectively.

Kolkata-based FMCG firm, Emami’s talcum powder, Navratna Cool Talc has become the first sub-brand of the company to cross Rs 100 crore in sales. During 2012-13 fiscal, the talc, which is a sub-brand of Navratna, recorded 80% growth in sales and the company expects to grow it by 25% year-on-year even at time when the talcum power category has hit near saturation point.

Navratna Cool Talc currently has 18% market share in the cool talc sub-segment of the talcum powder market. In order to connect with consumers in hinterlands where power cuts are rampant the company is planning to roll out a new advertising campaign for the brand. The campaign has been developed by Leo Burnett which will break next month.

Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.

Emami Share Price

525.55 9.55 (1.85%)
05-Dec-2025 16:59 View Price Chart
Peers
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