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Bajaj Electricals gains on plans to double its advertising spend

29 May 2013 Evaluate

Bajaj Electricals is currently trading at Rs. 164.15, up by 0.65 points or 0.40% from its previous closing of Rs. 163.50 on the BSE.

The scrip opened at Rs. 163.65 and has touched a high and low of Rs. 164.95 and Rs. 162.10 respectively. So far 3994 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 2 has touched a 52 week high of Rs. 233.35 on 16-Oct-2012 and a 52 week low of Rs. 160.00 on 12-Apr-2013.

Last one week high and low of the scrip stood at Rs. 177.70 and Rs. 162.50 respectively. The current market cap of the company is Rs. 1640.48 crore.

The promoters holding in the company stood at 66.08% while Institutions and Non-Institutions held 15.98% and 17.95% respectively.

Bajaj Electricals is planning to double its overall advertising spend this fiscal to Rs. 75 crore from Rs. 38 crore last fiscal. It plans to boost sales turnover by 25% to Rs. 4,200 crore from Rs 3,416 crore. With this initiative, the company’s products and brands will see significant visibility, which will aid the ongoing drive to augment distribution and product range.

The company has reported a jump of 10.23% in its sales turnover of Rs. 3,416 crore (provisional) in FY13 as compared to Rs. 3,099 crore in previous year. Of total of Rs. 3,416 crore, the company has garnered Rs.1,844 crore from consumer durables segment, Rs. 861 crore from lighting and luminaries segment, Rs. 709 from engineering and projects business and Rs. 2 crore from others.

 

Bajaj Electricals Share Price

397.65 6.10 (1.56%)
20-Apr-2026 16:59 View Price Chart
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