Andhra Bank re-brand itself with new corporate slogan

30 May 2013 Evaluate

Andhra Bank has re-branded itself with a new corporate slogan, in order to acquire a pan-Indian image. With this initiative, the bank aims to shed its image as a local bank. It has adopted a new corporate slogan, ‘Andhra Bank: Where India banks’. The bank plans to open about half the 200 branches outside Andhra Pradesh, which are proposed to be opened in the current financial year.

Currently bank has 1,867 branches, out of which 707 are outside AP covering 25 States and three Union Territories. It also has representative offices in the United Arab Emirates and the US.

 

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