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Mahindra XUV 500 debuts in Chilean market

31 May 2013 Evaluate

Mahindra & Mahindra, a part of the USD 15.9 billion Mahindra Group has launched its XUV500 premium SUV model in Chile. The company’s first global platform, the Mahindra XUV500 was launched in India in October 2011, with a simultaneous unveiling in South Africa. The model has been designed entirely in-house at Mahindra’s world class research and development facility called Mahindra Research Valley in Chennai in South India.

The Mahindra XUV500 is one of the best selling SUV’s in India selling over 35,000 units within a year of its launch, it has been the most awarded SUV in India, winning 22 awards in 2011-12 and has had notable success in markets like Nepal, Italy and South Africa. The Latin American launch of this iconic platform begins with Chile, which is a key focus market for Mahindra, and will be followed by launches in Brazil, Paraguay, Colombia, Peru and Ecuador.

Mahindra & Mahindra is the flagship company of the Mahindra Group. The company’s core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.

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