Mahindra & Mahindra shines on launching XUV700 AX5 Select variant

Mahindra & Mahindra Ltd. | Automobiles - Passenger Cars | Automobiles | BSE: 500520 | NSE: M&M

23 May 2024 Evaluate

Mahindra & Mahindra is currently trading at Rs. 2595.60, up by 75.00 points or 2.98% from its previous closing of Rs. 2520.60 on the BSE.

The scrip opened at Rs. 2529.55 and has touched a high and low of Rs. 2600.00 and Rs. 2500.95 respectively. So far 164171 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 2600.50 on 23-May-2024 and a 52 week low of Rs. 1254.65 on 24-May-2023.

Last one week high and low of the scrip stood at Rs. 2600.50 and Rs. 2426.00 respectively. The current market cap of the company is Rs. 321856.35 crore.

The promoters holding in the company stood at 18.59%, while Institutions and Non-Institutions held 67.94% and 13.46% respectively.

Mahindra & Mahindra (M&M) has launched the new AX5 Select (AX5 S) variant for the XUV700, starting at Rs 16.89 lakh (ex-showroom). This new variant aims to make luxury accessible to a wider audience by offering premium features at an attractive price point. The AX5 Select variant offers an impressive lineup of features, including a Skyroof, Dual 26.03cm HD Super screen, Push-Button Start/Stop, and a roomy 7-seater configuration. These features, typically associated with higher-end models, make the AX5 Select an excellent choice for customers looking for luxury at a more affordable price point.

To further enhance engagement, a new campaign is being launched to highlight the AX5 Select variant. With the tagline ‘Fast forward to the big league,’ this campaign emphasises the significant leap in value and features that the AX5 Select offers. It’s designed for those who aspire to own a luxury vehicle without stretching their budget. The AX5 Select variant represents an unparalleled blend of luxury, performance, and affordability, making it the perfect choice for the next generation of achievers.

Mahindra continues to innovate with fresh offerings, consistently introducing multiple variants to meet the evolving needs of customers. Recent launches include the 7-seater in the MX variant and the limited Blaze edition on the AX7L trim featuring a Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, delivering a bold and unique look.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

Mahindra & Mahindra Share Price

3300.00 88.35 (2.75%)

06-May-2026 16:59 View Price Chart

Peers

Company Name	CMP
Tata MotorsPassenger	358.00
Maruti Suzuki	13720.55
Mahindra & Mahindra	3300.00
Hyundai Motor India	1840.35
Mercury Metals	31.62
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