Ruchi Soya surges on planning to re-enter into soya milk segment

05 Jun 2013 Evaluate

Ruchi Soya Industries is currently trading at Rs 67.40, up by 0.55 points or 0.82% from its previous closing of Rs 66.85 on the BSE.

The scrip opened at Rs 66.95 and has touched a high and low of Rs 67.40 and Rs 66.80 respectively. So far 227 shares were traded on the counter.

The BSE group 'B' stock of face value Rs 2 has touched a 52 week high of Rs 94.75 on 14-Jun-2012 and a 52 week low of Rs 56.60 on 15-Mar-2013.

Last one week high and low of the scrip stood at Rs 70.65 and Rs 66.10 respectively. The current market cap of the company is Rs 2232.27 crore.

The promoters holding in the company stood at 54.68% while Institutions and Non-Institutions held 15.60% and 29.71% respectively.

Ruchi Soya Industries, maker of Nutrela brand of soya nuggets and edible oil is planning to re-enter into soya milk segment with a customized offering and possibly a new brand. The company is planning to reformulate its soya drink offering to re-enter the still nascent category. The company had entered the soya milk category under the N’rich brand in 2008 and subsequently pulled out. Later, it had also introduced another brand Soya fresh in glass bottles.

Currently, the soya milk category is dominated by international brands such as Silk and Soyfresh and even indigenous brands such as Sofit (Hershey Foods) and Staeta Soy Milk (ProSoya Foods).

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