Ruchi Soya Industries, maker of Nutrela brand of soya nuggets and edible oil is planning to re-enter into soya milk segment with a customized offering and possibly a new brand. The company is planning to reformulate its soya drink offering to re-enter the still nascent category. The company had entered the soya milk category under the N’rich brand in 2008 and subsequently pulled out. Later, it had also introduced another brand Soya fresh in glass bottles.
Currently, the soya milk category is dominated by international brands such as Silk and Soyfresh and even indigenous brands such as Sofit (Hershey Foods) and Staeta Soy Milk (ProSoya Foods).
