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Tata Motors’ arm inks letter of intent with Chery

19 Jun 2024 Evaluate

Tata Motors’ wholly owned subsidiary -- Jaguar Land Rover has signed a letter of intent with its Chinese joint venture partner Chery to license the Freelander brand to their JV for development of electric vehicles in China. Under the proposed new licensing agreement, CJLR, a 50/50 joint venture of Jaguar Land Rover and Chery Automobile Company, will pivot to produce an advanced portfolio of electric vehicles based on Chery's EV architecture, exclusively under the Freelander name.

Historically, the Freelander was a popular Land Rover model, produced from 1997 until 2015, when it was replaced by the Discovery Sport. The resurrected Freelander will be crafted by the combined creative talents of Chery and Jaguar Land Rover, targeting China's rapidly growing New Energy Vehicle (NEV) sector and manufactured at CJLR's facility in Changshu.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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