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Marico expands Breakfast Portfolio with Saffola Muesli

24 Jun 2024 Evaluate

Marico has launched Saffola Muesli with Flavour Pops, aiming to leverage the brand’s equity in the adult breakfast segment. Over the years, Saffola has emerged as one of the leading players with a wide breakfast range, having become India’s No. 1 Brand in Oats and launching extension to categories like Peanut Butter, Honey etc.

Saffola has continuously innovated to meet the evolving needs of consumers to make convenient nutrition ‘exciting’. Building on its legacy and commitment, the brand peps up the category with crunchy muesli, in three new delicious and flavourful options - Kesar Crunch, Berry Crunch and Choco Crunch.

Saffola launched their range of Muesli, keeping in mind the popular flavours associated with milk, - whether it's the rich and aromatic kesar, the fruity goodness of berries, or the indulgent and dainty chocolate. These variants are crafted to make breakfast an enjoyable and satisfying experience with a burst of flavour and crunch delivered through the inclusion of a unique flavour pops format. Made with a natural mix of multigrain and millet, the flavour pops make Saffola Muesli irresistibly crunchy till the last bite. Moreover, each flavour is designed to satisfy the palate combined with a blend of 15-in-1 fruits, nuts, seeds, millet & more, that make it a powerhouse of nutrition.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space.
 


Marico Share Price

807.10 22.65 (2.89%)
05-May-2026 16:59 View Price Chart
Peers
Company Name CMP
AWL Agri Business 205.95
Patanjali Foods 457.25
Gokul Agro Resources 233.40
Marico 807.10
BCL Industries 36.55
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