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Consumer confidence level rises to 41.4 points in May: BluFin

11 Jun 2013 Evaluate

Buoyed by improved spending behaviour and easing inflation, Indian consumers' confidence level rose in the month of May as against the same month last year. The BluFin's Consumer Confidence Index (CCI), assessing the pulse of urban Indian consumers with regard to the economy, spending behaviour and employment, rose to 41.4 points in May, an increase of 3.4 points from January’13.

The index reflects pessimism at below 50 score and optimism above that and these two key components indicate improvement in the consumer sentiment. Further, a sub index of CCI, which rates inflation sentiment, rose from 23.9 points in January to 26.8 points in May, while the spending sentiment improved from 28.3 points to 30.5 points in the same period. However, employment sentiment declined to 50.2 points in May from 51.4 points in January. While, the score itself is encouraging as it is above the benchmark level of 50.

Further, BluFin noted that consumers were still pessimistic about the economy's prospects as CCI sub-index which measures future expectations, was at 40 points. In terms of region, consumers from North India, who are most sensitive to economic vagaries are showing increased propensity to spend as the consumer confidence in North India registered a rise of about two points to 39 points in May, after a steady decline since January 2013.    

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