Dish TV has introduced a new TV campaign targeting every potential TV home to graduate to the HD space. The entity has roped in Bollywood star Shah Rukh Khan to promote its high definition services. It has earmarked Rs 15 crore for this campaign across all media, including some below-the-line activities too.
Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate - Zee Group. Dish TV has on its platform 400+ channels and services including 21 audio channels with 13.5 million subscribers, which is growing.
