Apollo Tyres is planning to sell Cooper’s tyres in the replacement market, as Cooper is a strong player in the replacement segment. Most Indian tyre-makers manufacture more tyres for the replacement market than for original equipment manufacturers (OEMs) and it is already a dominant player in India’s replacement market.
The company has decided to launch its branded truck tyres into China and North America through Cooper’s existing distribution network, an area where Cooper Tire is not strong.