MoneyWorks4Me

EaseMyTrip ropes in Bollywood actress Jacqueline Fernandez as brand ambassador

23 Aug 2024 Evaluate

EaseMyTrip has roped in popular Bollywood actress Jacqueline Fernandez as its brand ambassador. This strategic partnership is part of a long-term strategy to boost EaseMyTrip's brand presence and attract new customers and Bollywood fans. The actress’s large number of fans and followers would enhance EaseMyTrip's brand image.

The long-term partnership aims to inspire travellers across the country by promoting irresistible travel deals and unique experiences through a series of campaigns featuring the actress. Through this partnership, EaseMyTrip will gain the visibility of Jacqeline’s 70.5 million Instagram followers and millions of other fans across the country.

Easy Trip Planners (EaseMyTrip) is the second largest online travel agency in India in terms of gross revenue.


Peers
Company Name CMP
Thomas Cook (India) 100.75
IRCTC 454.00
TBO Tek 1674.35
Le Travenues Techno 161.95
Yatra Online 98.55
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