Mahindra Two Wheelers to roll out new models in next two years

03 Jul 2013 Evaluate

Mahindra & Mahindra’s (M&M) - two wheeler arm - Mahindra Two Wheelers is planning to roll out at least 10 new models in the next two years. The new range of products will include new models such as off-the-road bikes, hybrid and electric scooters and variants of existing models. It has decided to introduce one model every quarter over the next two to two-and-a-half years, to create newness in the market.

The two wheeler maker currently has 400 dealerships and 500 touch-points and aims to expand those to 600 dealerships and 1,000 touch-points in the next six-to-eight months. It is likely to expand its manufacturing facility at Pithampur, near Indore, and its R&D centre at Chinchwad, Pune.

 

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