Direct-to-home (DTH) operator, Dish TV India has increased set-top box (STB) prices by Rs 250 with effect from July 4, 2013. Earlier, the company had increased its STB prices twice in February this year and with the increase in monthly subscription fees, it expects average revenue per user (Arpu) to touch Rs180 in FY14.
Recently, the company introduced a new TV campaign targeting every potential TV home to graduate to the HD space. The entity roped in Bollywood star Shah Rukh Khan to promote its high definition services. It has earmarked Rs 15 crore for this campaign across all media, including some below-the-line activities too.
Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate - Zee Group. Dish TV has on its platform 400+ channels and services including 21 audio channels with 13.5 million subscribers, which is growing.
