Hero MotoCorp, the country’s largest two-wheeler maker has forayed into the African continent by launching its products in Kenya. The company has also set-up an assembly unit in Kenya as part of its global expansion plans. Further, the company’s operations are slated to commence in Burkina Faso and Ivory Coast next week.
Meanwhile, the company has inked partnership pact with Ryce East Africa to sell its two-wheelers in Kenya. Under the alliance, Sameer Group, which is a part of Ryce East Africa, has been appointed as the authorised distributor of Hero MotoCorp range of two-wheelers in Kenya. These products will be distributed through a network of outlets spread across the country.
Recently, the company reported 5.95 per cent decline in total sales at 5,02,279 units for June 2013 as against 5,34,091 units sold in the same month last year.
Hero MotoCorp is the World's single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors in 1984. Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.
