GRM Overseas enters into strategic partnership with Supermercados Central

25 Oct 2024 Evaluate

GRM Overseas has entered into strategic partnership with Supermercados Central in Chile. This collaboration represents a pivotal moment in GRM's global expansion efforts, as it introduces its flagship basmati rice brand ‘Tanoush’ to Chilean consumers via Supermercados Central’s wide-reaching distribution network. ‘Tanoush’ will be offered in 1kg and 5kg Packs.

According to the agreement, Supermercados Central will act as the exclusive distributor of GRM Overseas products in Chile. With a robust presence and proven capabilities in the region, Supermercados Central is well-equipped to boost GRM’s market penetration and enhance its brand visibility. The collaboration with Supermercados Central in Chile exemplifies GRM’s strategic vision to expand into new markets, enhance brand visibility, and foster sustainable growth through impactful partnerships.

Earlier, GRM Overseas had by mistake mentioned partner's name -- Solariz Invest instead of Supermercados Central. 

GRM Overseas is presently engaged in the business of processing and sale of rice.

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