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Cupid climbs on launching new products under B2C segment

Cupid Ltd. | Household & Personal Products | FMCG | BSE: 530843 | NSE: CUPID

29 Oct 2024 Evaluate

Cupid is currently trading at Rs. 77.46, up by 3.31 points or 4.46% from its previous closing of Rs. 74.15 on the BSE.

The scrip opened at Rs. 74.66 and has touched a high and low of Rs. 77.85 and Rs. 74.66 respectively. So far 111718 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 141.65 on 02-Mar-2024 and a 52 week low of Rs. 29.52 on 30-Oct-2023.

Last one week high and low of the scrip stood at Rs. 77.85 and Rs. 71.05 respectively. The current market cap of the company is Rs. 2090.02 crore.

The promoters holding in the company stood at 44.80%, while Institutions and Non-Institutions held 5.97% and 49.23% respectively.

In a stride towards amplifying its B2C presence, Cupid has unveiled perfumes, almond hair oil, toilet sanitizers, skincare jelly and massage oils at the recently held sales and dealers meet for its channel partners at their Mumbai headquarters.

The company offers incentives for sales team and channel partners as it aims to double its retail touch-points in a short period of time. The varied backgrounds of the B2C Cupid sales team encompasses a diverse range of experiences, skills, and qualifications that collectively contribute to the team's ability to engage with customers, drive sales and achieve organizational objectives.

Cupid is undertaking strategic marketing initiatives to create brand resonance and strengthen its distribution network. It aims to win customers with partner engagement, POS visibility, retail advocacy and more new product launches. It also plans to enhance its ecommerce presence by partnering with Blinkit and Zepto and is currently available on top ecommerce platforms, including Amazon, Flipkart, and Tata 1mg.

Cupid Share Price

102.68 7.18 (7.52%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Hindustan Unilever	2241.10
Godrej Consumer Prod	1108.20
Dabur India	442.10
Colgate Palmol. (I)	2106.20
P&G Hygiene	10006.55
View more..

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Cupid climbs on launching new products under B2C segment

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