Eicher Motors’ motorcycle arm -- Royal Enfield has entered the EV space by launching its completely new electric vehicle brand, Flying Flea. The expression of Royal Enfield’s commitment to keep moving forever forward, this new brand of electric vehicles continues a legacy of innovation and builds a unique, and exciting range of urban and city+ motorcycles for the global electric motorcycle marketplace and beyond.
This new Flying Flea brand takes inspiration from the original Royal Enfield Flying Flea motorcycle of the 1940s, a landmark in automotive engineering and design. Though it was purpose-built for use during WWII when these amazing machines were airdropped via parachute to provide lightweight, easy-to-use all-terrain mobility, it was later embraced by civilians too for city exploration purposes. This lightness, agility and adaptability returns with the Flying Flea brand and its upcoming range of electric vehicles.
Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.
