AU Small Finance Bank (AU SFB) has entered into a strategic bancassurance partnership with Bharti AXA Life Insurance for providing AU SFB’s customers with a comprehensive life insurance and financial security solutions.
This alliance is a part of broader strategy of both entities, aligning with their shared vision of ‘Viksit Bharat’ and ‘Insurance to all’ by driving insurance penetration, develop customized insurance offerings, target key markets, and explore strategic partnerships with distributions, including bancassurance and digital distribution.
With immediate effect, AU SFB's customers will gain access to Bharti AXA's extensive suite of life insurance and financial security solutions, featuring life insurance, term insurance, ULIP plans, savings plans, child education plans, and retirement plans. This strategic partnership is expected to significantly enhance AU SFB’s offerings in Southern India, leveraging Bharti AXA Life’s diversified portfolio to create a holistic ecosystem for customers with a wide range of financial solutions, streamlined services and personalized support.
