India slips to third spot at Nielsen global consumer confidence survey

23 Jul 2013 Evaluate

According to the quarterly survey conducted by global information and insights company Nielsen, global consumer confidence rose in the second quarter on account of more optimistic perceptions about jobs, personal finances and spending intentions in the United States, China and Japan.  The Nielsen Global Consumer Confidence Index rose 1 point in the second quarter to 94, after rising 2 points in the previous quarter from 91 in Q4 2012. A reading below 100, however, signals consumers are pessimistic overall about the outlook.

According to the survey, which was conducted between May 13 and May 31 and covered more than 29,000 online consumers across 58 markets, Indonesia remained the most bullish consumer market, followed by the Philippines, which pushed India into third place. India’s rating stood at 118, down by 2 points from the first quarter survey. Pakistan, Greece and Colombia saw the biggest increases in consumer confidence between the first and second quarters.  Nevertheless, consumers in Asia Pacific region remained most confident about the outlook for jobs and their personal finances over the next 12 months.

Portugal retained its position as the most pessimistic consumer market in the survey, which was taken before a political crisis deepened in Portugal, while Hungary and Italy competed for the second most downbeat markets.

Further, the survey found distinct set of tiers with German consumers being the most confident, followed by consumers in the UK, France, and then Italy and Greece where confidence was both low and also sinking. As government budget cuts, tax rises and high unemployment continued to weigh on households in Europe, consumer confidence declined in 14 of 29 European markets. However, reflecting increasing employment opportunities, higher home prices and a rising stock market consumer morale improved in the United States, the world’s biggest economy.

Additionally, Japanese consumer confidence jumped in the wake of Prime Minister Shinzo Abe's aggressive efforts to revive the economy, while it decreased in Latin America, for a second consecutive quarter.

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