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Tata Motors ties up with Fusion Automotive to foray into Australian market

24 Jul 2013 Evaluate

Tata Motors, the country’s largest automotive player and the world’s fourth largest truck and bus manufacturer, has marked its foray into Australia, under a new independent distributor, Fusion Automotive. The latter will have exclusively marketing and distribution of the Tata Motors brand in Australia. Through Fusion Automotive, the company will introduce a range of light commercial vehicles, in both the 4x2, 4x4, single and crew-cab variants, with Euro V Turbo diesel engines.

Fusion Automotive plans to appoint dealers across Australia with the estimated size of the dealer network being at 13 by the end of the year. There are further plans that Fusion Automotive will be expanding the network across Victoria, New South Wales, Queensland, South Australia, and Western Australia over the next 12 months to about 25 dealers.

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