Dabur India is considering hiking prices of its products by 4-5% in the ongoing quarter in order to offset the impact of depreciation in rupee, high inflation and increase in crude oil prices. This move will help the company to ease pressure on its gross margins.
The company is however not looking at additional price increase for the juice segment in the immediate future. The juices segment grew by 18-19% in the quarter ended June 30 as against 24-25% in the corresponding quarter last year. Dabur's juices range includes Real, Real Activ and Supa Fruits. Majority of fruits used for production of juices are imported.
Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.
