Hero Group has reportedly applied for a name change from Hero Honda to Hero Moto. The company decided to rename as it wants to create its own brand identity after splitting from its 20-year old joint venture partner Honda group.
However, the name change process is likely to consume an expected period of about two months but the brands under the group will remain unchanged.
Last year in December, the Indian promoter of the two-wheeler maker, the B M Munjal family, had agreed to acquire the entire 26% stake of the Japanese promoter Honda in Hero Honda for Rs 3,841.83 crore.
Following Honda's exit, the company in order to develop new brand identity for itself had roped in a creative partner Law & Kenneth (L&K) to give shape to the communication for launching and establishing the new brand.
