Cadbury Dairy Milk teams up with KidZania

26 Jul 2013 Evaluate

Cadbury India, a confectionery firm’s brand Cadbury Dairy Milk has teamed up with KidZania, an edutainment brand, in order to establish a chocolate factory at KidZania Mumbai. With this initiative, the KidZania aims to envisage offering a chocolate making experience to kids.

KidZania houses a 75,000 square foot kid-sized city with nearly 100 exciting careers that can be tried out, as kids learn the inner-workings of a city and the concept of managing money. It has 13 centers in 10 countries.

Peers
Company Name CMP
Nestle 1273.90
Varun Beverages 484.40
Britannia Inds 6010.30
LT Foods 382.40
Hatsun Agro Product 955.70
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