Archies has entered into a strategic collaboration with Magicpin, India's largest discovery and savings hyperlocal. This partnership merges Archies’ legacy of offering thoughtful and personalized gifts with Magicpin’s robust digital ecosystem, creating a seamless and impactful gifting experience for consumers.
The collaboration stems from a shared goal of expanding their presence in the gifting market. Archies aims to strengthen its visibility and connect with a wider, digitally-savvy audience, while magicpin enriches its platform by adding Archies’ trusted and iconic gifting solutions to its portfolio. With over 10 million users across top 20 cities, magicpin provides Archies an ideal opportunity to target high-intent shoppers seeking meaningful and personalized gifts.
Through this collaboration, both brands seek to drive growth and engagement by combining Archies’ gifting expertise with magicpin’s tech-driven marketing capabilities. Seasonal campaigns and promotional activities will amplify the partnership’s impact, especially during high-demand periods. This initiative not only modernizes Archies’ approach to customer engagement but also enhances magicpin’s value proposition by associating with a brand synonymous with gifting excellence.
Archies is leader in the social expression industry in India and deals in greeting cards, gifts and stationery Products under the brand name ‘Archies’.
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